La revolución de la generación Millennial

Los Millennials son una generación a la que se le atribuyen muchos estereotipos que han afectado su comprensión. Son gente sumamente trabajadora, comprometida y digitalizada… Los Millennials son una generación a la que se le atribuyen muchos...

18 de octubre, 2017

RHT

Los Millennials son una generación a la que se le atribuyen muchos estereotipos que han afectado su comprensión. Son gente sumamente trabajadora, comprometida y digitalizada…

Los Millennials son una generación a la que se le atribuyen muchos estereotipos que han afectado su comprensión. Son gente sumamente trabajadora, comprometida y digitalizada.

75 % de la fuerza laboral para el 2025 será representada por ellos. Se preocupan por la salud y la sustentabilidad, tienen interés en forjar un patrimonio, prefieren alimentos saludables, son sumamente críticos de lo que consumen, entre muchas otras cualidades.

Es interesante cómo las marcas han tenido que modificar la forma de vender sus productos para satisfacer las necesidades de este grupo de consumidores.

Comentarios

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